The goal of this content series was to reach niche audiences in various business verticals. Detouring from the standard sales pitch to...

How do you stand out from the crowd? When every hotel in Las Vegas began opening back up after closing due to the Coronavirus pandemic,...

This content series was developed to inspire young talent across the country with a dream of performing in Las Vegas. While the video was...

This campaign was developed to increase drive-market business to Las Vegas hotels. We segmented our marketing list to include guests over...

This content piece was developed to keep the brand in front of our audience for an extended period of time. The goal was to ensure...

I managed the creation, development, and execution of a flash-sale concept for 2020 Daylight Savings Time. The email series educated our...

Analytics showed that Palms Hotel was not earning as much pre-event spend by customers as other properties across the hotel collection....

I developed a loyalty program to encourage guests to return to their favorite hotel property, play their favorite games, and book repeat...

This content series was developed to increase visitation to Wildfire Casino properties. The target audience is local guests who frequent neighborhood bars, restaurants, and casinos. Wildfire Casinos are stand-alone properties that feature a main bar, casino games, bowling alleys, and sportsbooks. Bartenders are locals who "know their clients" - they are regulars to the establishment. The focus of each piece was to introduce guests to their local property by featuring a barte

Margie's Minute is an ongoing video content series. Under the direction of the Sr. Vice President of Sales and Service, I implemented a...

I led the development of a new weekly communication between SDTA President and key stakeholders in the travel/tourism community. The...

I managed the copy editing for annual reports, white papers, and publications for the San Diego Tourism Authority. Click to download...

This was a complete overhaul of the SanDiego.org website, from vendor RFP to design, layout, user experience, database connectivity, and...

I conceived, developed, and executed this campaign. Below was a direct-mail piece sent out to readers of Vegas Report magazine, key...

Grabbing the attention of a reader - you've got seconds to get their attention when browsing magazine covers. When launching Vegas...