Content Series - Education & Engagement
- Nick
- Jul 20, 2019
- 1 min read
Margie's Minute is an ongoing video content series. Under the direction of the Sr. Vice President of Sales and Service, I implemented a new content series that empowered sales teams across San Diego to improve their sales methods to achieve incremental results for the destination as a whole. The video series was intended to provide a platform for the San Diego Tourism Authority to share best practices in the industry and recap destination-wide sales efforts. This series was delivered to a highly targeted audience of San Diego hotel general managers and sales directors.
Key Metrics:
Average Email Open rate: 47%
Video Watch Duration: 63% reach to video end.
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