Content Series - Niche Audience

The goal of this content series was to reach niche audiences in various business verticals. Detouring from the standard sales pitch to bring group sales to San Diego, this series focused on the nomenclature and expectations of each audience. By tailoring the message and creative assets for each audience, we were able to increase awareness and therefore bookings to the destination.

Key Metric

Increased audience engagement by 13% Y-o-Y

EXAMPLE 1

Target Audience - Medical Professional Meeting Planners

EXAMPLE 2

Target Audience - Biochemical Association & Organization Meeting Planners

EXAMPLE 3

Target Audience - Government Meeting Planners