Integrated Drive-Market Campaign

This campaign was developed to increase drive-market business to Las Vegas hotels. We segmented our marketing list to include guests over the past two years, broken down into geo-location (national, regional, and local). Guests that were within 300 miles of Las Vegas were included in a geo-targeted campaign, which featured a map showing the shortest direction from their location to their preferred hotel in Las Vegas.

Success metrics included:

1. Increased open rates - up 7%

2. Increased click-to-open rate - up 32%

3. Increased bookings - up 13%