Re-Opening Messaging

How do you stand out from the crowd? When every hotel in Las Vegas began opening back up after closing due to the Coronavirus pandemic, messaging had to grab the attention of locals and visitors. Poker rooms began opening up in early August. This campaign was developed to promote the opening of three casino poker rooms. I managed the concept and copy of this marketing piece. The Call-To-Action led guests to a landing page with detailed information on opening procedures, days, and times.