Content Series - Customer Engagement

This content series was developed to increase visitation to Wildfire Casino properties. The target audience is local guests who frequent neighborhood bars, restaurants, and casinos. Wildfire Casinos are stand-alone properties that feature a main bar, casino games, bowling alleys, and sportsbooks.

Bartenders are locals who "know their clients" - they are regulars to the establishment. The focus of each piece was to introduce guests to their local property by featuring a bartender, and providing a personal story behind the bar. This content was distributed via email and social media channels.

Key Metrics: Visitation to properties increased by 4% M-o-M.

Redemption of discount code: 12% of opens.