Re-Launch of Modern, Responsive Website

This was a complete overhaul of the SanDiego.org website, from vendor RFP to design, layout, user experience, database connectivity, and custom-built member interface. Content publishing was enhanced by allowing 1000+ member-businesses to create profiles, offers, and events. An efficient approval/submission system was in place to ensure accurate and appropriate content was being published online. The customer-facing website was updated to fully-responsive design, with big, bold imagery, dynamic list and content areas, and database-driven search and filtering results.

Success metrics included:

1. Website retention increased by 37% Y-o-Y

2. Bounce rate dropped by 12%

3. Time on site increased by 23%.

4. Member-businesses attribution increased by 42%

Visit SanDiego.org