Customer Retention - Weekly Executive Communications

I led the development of a new weekly communication between SDTA President and key stakeholders in the travel/tourism community. The email included curated content from various national, regional, and local news organizations focusing on the travel and tourism industry, specifically the impact on the San Diego region.

Key Metrics:

Open Rate: +13% Y-o-Y

Click-To-Open Rate: +5% Y-o-Y

List Growth (opt-in, invite only): +13% Y-o-Y