SAN DIEGO TOURISM AUTHORITY

Marketing | Content Manager, B2B & B2C

2014 - 2019

Drove strategy, planning, and content creation through numerous approaches. Created and distributed Executive Report, a weekly curated and owned content newsletter communicating between President/CEO and key executives, board members, and industry stakeholders with an average 6-month open rate of 60%. Developed Connect Newsletter to over 1000 hospitality industry partners and Meetings email to over 7000 meeting and event planners designed to promote San Diego for event hosting. Managed freelance writer content and oversaw content library of media assets distributed to various teams for consistent branding and sales efforts.

Collaborated with sales, marketing, and creative departments to develop top performing content for industry-leading blog which increased web visitation by 36% YoY and engagement by 29% YoY.
Developed content-specific emails to targeted bio-medical meeting planners that increased engagement by 23% and expanded sales client base.
Managed vendor relations and contract negotiations for digital software such as negotiating extension to ESP software contract and lowering annual fee by 7% and adding advanced features.
Created, planned, and implemented a corporate advocacy program by leading custom software solution development that made it easier for employees to share corporate and industry news on social media.
Launched SanDiego.org website and custom built extranet CMS system, resulting in simpler and more consistent content management.
Spearheaded end to end development and optimization of SanDiego.org from planning to testing, launch, and user experience improvement.
Oversaw content marketing focused on B2B and corporate outreach, implementing a program strategy that touched new, diverse audiences and increased B2B engagement by 150%.