INTUIT - TURBOTAX

Senior Marketing Manager
CRM Growth & Innovation

2021 - Present

Watch Nick at Think Summit 2026

As a strategic marketing leader, I architect and steer the end-to-end CRM strategy and marketing automation ecosystem for the TurboTax customer journey. In this role, I orchestrate high-impact lifecycle campaigns across email, mobile, and in-product channels to consistently achieve critical organizational growth targets.

I lead and empower a high-performing team of marketers at the intersection of technology and creative innovation, where we transform complex data insights into visionary engagement models that operationalize our mission of powering prosperity.

Ultimately, I own the overarching strategic innovation roadmap and activation framework for customer onboarding, retention, intervention, and lifetime value (LTV). By cross-functionally aligning a comprehensive, multi-channel narrative across the peak tax season lifecycle, I drive sustainable customer acquisition and cultivate deep brand equity for millions of new and returning customers.

KEY ACCOMPLISHMENTS

Re-imagined a customer-centric foundational structure to the customer journey by setting a baseline experience and creating 1 and 3-year goals with iterations that can flex to accommodate short and long term business needs.
Develop strategic plans for customer segmentation to enhance and improve retention, engagement and win-back challenges.
Increased customer engagement by 23% through innovative cross-channel content plans
Improved speed-to-market by onboarding and implementing new technologies (Movable Ink and Stensul) while up-leveling the team’s skillset, which led to reduced production time and cost-saving email coding and development.
Lead a cross-functional team of marketers, analysts, data engineers, and operations technicians in the development and execution of E2E process and procedure documents.
Work in collaboration with company-wide teams to develop consistent brand storytelling and product recommendations that improves customer delight while increasing business KPIs.
Thought Leader - Share best practices and innovative programs at conferences on the topic of personalization at scale, email innovation, and data integration across platforms.